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Group shopping as a way of marketing tool
 Svobodová, Nikola ; Pešek, Ondřej (advisor) ; Pinka, Petr (referee)
This thesis, called "Group shopping as a way of marketing tool", describes discount portals and their trends. Theoretical part observes types of media, which are possible to use for the discount portals. Then my thesis describes an origin of discount portals in USA and the way of expansion of that portals to the Czech republic. Then the giants of that market are described. The goal of a practical part was a verification whether the discount portals are really so very popular among the people. The verification was created by the survey. Then it verifies the assumption the shopping on that portals is the domain just of young people. The survey observes the satisfaction of people with the portals too. The key point was in the verification of people's return- if the using of discounts was advantageous for firms or not. In my thesis is the feedback of firms and the feedback of discount portals and the ways how the discount portals choose the firms for discount.
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